Client: Beach House – Decatur, IL   

This well established restaurant at the Lake Decatur marina had previously been known for a fine dining / jacket and tie only kind of atmosphere. Under new ownership, the Beach House restaurant needed a new identity to help project a more casual lakeside dining experience, while still remaining upscale.

Goss Advertising created a new logo and provided 3D rendered visualizations for the rooftop sign, as well as the initial renderings for their proposed outdoor seating expansion.